The aim in Printophrenia is to explore transformability through experimental pattern making and forming. The collection is based on digital print and inspired by the symptoms of schizophrenia. The purpose of this collection is to examine the possibilities for longevity and widening the target group of clothing through transformability and digital print. Due to the pursuit of high contrast in the collection, the idea was to combine handicraft with digital print by painting the prints by hand and finishing them digitally. Playing with colours, shapes and prejudices has had an important role in Printophrenia.

Printophrenia featured in:

- FASHIONCLASH Festival, Maastricht NL, July 2016.
- Light+Building Exhibition, Frankfurt GER, March 2016.
- Oxford Fashion Studio AW16 Fashion Show in London Fashion Week, London UK, February 2016.
- STJM's 100th Annual Celebration and Fashion Show, Helsinki FIN, October 2015.
- Vogue Talents in Vogue Italy, September 2015.
- KOE15 Fashion Show, Helsinki FIN, June 2015.

Designer: Noora Pajari

Editorial photos: Jussi Nahkuri (
> Looks: Anhedonia, Hallucination, Katatonia
Model: Mikaela / Brand Model Management
Make-up and hair: Sara Tarnanen (
> Looks: Cognition, Mania
Model: Ella / Brand Model Management
Make-up and hair: Sara Tarnanen (
> Look: Reluctance
Model: Saara
Make-up and hair: Inka-Harriet Kaminen and Vilma Mäkitalo

Lookbook photos: Aleksi Tikkala (
Model: Verna / Brand Model Management
Make-up and hair: Make Up For Ever Academy and Jere Oliver Tienhaara

Runway photos: Team Peter Stigter, Oxford Fashion Studio, Minna Rossi, Aleksi Tikkala and Panu Salonen